About Consortium 21

We live in a time of exponential change, and one significant change we are witnessing is with marketing. With the digital age in full swing, we must adjust what is relevant and applicable to the current market.

Consortium 21 is an advertising and marketing company that helps our clients with innovative strategies to take on emerging trends. With a strong team of strategists, creatives, and implementation experts working together, we provide you with the marketing edge you need to succeed.

Core Values

Our core values have shaped our corporate culture since the very beginning. They build the foundation of how we work together and guide us.

01

Inclusion

Embrace cultural differences
Encourage freedom of speech and ideas
Understand first and respond second

02

Integrity

Open and honest in our communication
Dependable and following through on commitments
Show respsect to everyone

03

Innovation

Empower our people to make decisions and take action
Encourage collaboration
Embrace co-creation and open innovaion opportunities

04

Inspiration

Lead efforts in building a strong community
Embrace change and commit to continuous improvement
Serve and contribute back to the society

Meet Our Team

Our team of strategists, creatives, and implementation experts work together to create a holistic, integrated marketing plan tailored to the unique needs of your company. We provide our clients with a range of integrated services from digital marketing to video productions, from industry-specific B2B marketing to the metaverse, and everything in between.

Dr. Benny Yeo
Founder
Julianne Tan
Executive Director
Cheang Lai Ann
Chief Executive Officer
Wilson Tay
Chief Technology Officer
Lee Sek Hao
Chief Operating Officer
Kenneth Choo
Chief Strategy Officer
Sylvia Tan
Chief Communications Officer
Jemma Lim
Chief Marketing Officer
Joon Chew
Project Director
Meet Our Advisors
Y.BHG Tan Sri Datuk Danny Ooi
Senior Advisor

Y.BHG Tan Sri Datuk Danny Ooi is the founder of The Malaysia Book of Records (MBR) which was idealised in 1990 in line with Malaysia's nation building towards vision 2020. MBR officially documents and recognises record-holders, record-breakers and record creators in the country. It also serves as a catalyst for Malaysians to challenge themselves and exceed expectations to keep the nation's flag flying high. Tan Sri Datuk Danny Ooi is a successful entrepreneur who also founded Miss Tourism Queen of the Year International and Miss Tourism International where he crowned more than 70 Miss Malaysia winners and 20 International Beauty Queens since 1990s.

  • Founder of Malaysia Book of Records
  • President n Owner of Miss Tourism International
  • Past President of Council of Federal Datuks
  • Past President of ARFF (ASEAN Retail-Chains & Franchise Federation)
  • Past District Governor of Lions Clubs International, District 308-B1
Prof. Dato’ Dr. Jayles Yeoh
Corporate Advisor
Dato’ Ho Chi Kian
Corporate Advisor
Effendy Zulkifly
Corporate Advisor