About Consortium 21

We live in a time of exponential change, and one significant change we are witnessing is with marketing. With the digital age in full swing, we must adjust what is relevant and applicable to the current market.

Consortium 21 is an advertising and marketing company that helps our clients with innovative strategies to take on emerging trends. With a strong team of strategists, creatives, and implementation experts working together, we provide you with the marketing edge you need to succeed.

Core Values

Our core values have shaped our corporate culture since the very beginning. They build the foundation of how we work together and guide us.



Embrace cultural differences
Encourage freedom of speech and ideas
Understand first and respond second



Open and honest in our communication
Dependable and following through on commitments
Show respsect to everyone



Empower our people to make decisions and take action
Encourage collaboration
Embrace co-creation and open innovaion opportunities



Lead efforts in building a strong community
Embrace change and commit to continuous improvement
Serve and contribute back to the society

DR. Benny Yeo

Dr. (h.c.) Benny Yeo is an accomplished business leader with over 30 years of experience in community building, international networking, and serving Federations and Associations in the region. He has held various leadership positions, including Council Member in Singapore Confederation of Industries and Chairman of ASEAN Chamber of Commerce And Industry. Dr. Yeo is the founder of catTHIS Holdings Corp, a free-to-use digital catalog management platform aimed at reducing paper waste. Committed to innovation and social responsibility, he strives to make the world a greener and better place.

Julianne Tan
Executive Director
Wilson Tay
Chief Technology Officer
Kenneth Choo
Chief Strategy Officer
Joon Chew
Project Director
Meet Our Advisors
Y.BHG Tan Sri Datuk Danny Ooi
Senior Advisor

Y.BHG Tan Sri Datuk Danny Ooi is the founder of The Malaysia Book of Records (MBR) which was idealised in 1990 in line with Malaysia's nation building towards vision 2020. MBR officially documents and recognises record-holders, record-breakers and record creators in the country. It also serves as a catalyst for Malaysians to challenge themselves and exceed expectations to keep the nation's flag flying high. Tan Sri Datuk Danny Ooi is a successful entrepreneur who also founded Miss Tourism Queen of the Year International and Miss Tourism International where he crowned more than 70 Miss Malaysia winners and 20 International Beauty Queens since 1990s.

  • Founder of Malaysia Book of Records
  • President n Owner of Miss Tourism International
  • Past President of Council of Federal Datuks
  • Past President of ARFF (ASEAN Retail-Chains & Franchise Federation)
  • Past District Governor of Lions Clubs International, District 308-B1
Prof. Dato’ Dr. Jayles Yeoh
Corporate Advisor
Dato’ Ho Chi Kian
Corporate Advisor
Effendy Zulkifly
Corporate Advisor